CANARY

Honest-to-goodness

health gummies

Since then, I’ve tackled it all — packaging explorations, web and social content creation, product naming, production, true client management, opps + delivery, and my proudest feet:

creative directing, copywriting, and overseeing the brand’s first-ever creative campaign as one part of a nimble, female-led team of two
(shoutout to my insanely talented partner, Angie Melgar).

I’m so proud to have helped build Canary, an honest-to-goodness wellness brand, from the honest-to-goodness ground up.

It all started way back at my 9-5 agency job.
I pitched in to help establish the branding and identity, for a line of yummy gummy supplements.

… but shortly after, this tiny project quickly turned into more, as Canary became my first solo client as a full-time creative freelancer.

And this is when the work really took off!