ELECTROLUX

Make it last.

We helped Electrolux re-launch its Kitchen appliances in North America and reintroduced the US market to the brand with its new global positioning “For better living.”

This campaign defined exactly what “Better Living Means” to Electrolux and to their consumers.

This television-centered campaign reintroduces and reestablishes Electrolux Fabric Care as the leader in innovative laundry technology and sustainability. With a best-in-class and eco-friendly washing machine, Electrolux takes better care of fabrics and the planet, so you can pass on the things that matter to the ones who matter most.