ONSLOW MEMORIAL HOSPITAL

There Are Scarier Things

Than a Mammogram

There are a handful of reasons women say they postpone or even skip screenings, but what it all boils down to is fear. Fear of pain or discomfort, fear of radiation, fear of what they’ll find.

But everyone knows, there are scarier things than a mammogram. This campaign, in honor of Breast Cancer Awareness Month, brings these things to light…

THE PURPOSE
To disarm and engage women by humorously reminding them they come face-to-face with much scarier things than a mammogram every day, whether it’s spiders, wardrobe malfunctions, or more personal fears. Because what’s truly scarier than a mammogram is a late-stage cancer diagnosis—and skipping screenings like mammograms and breast exams put you in further danger of this reality.

THE RESULTS
This campaign was so effective it was… scary. In 2017, 3-D mammograms increased 680% compared to the previous year. Additionally, the total number of mammogram appointments increased by 21%—the first year-over-year increase in at least two years.