NINJAMAS

Nighttime Underwear

Our assignment was to create a brand that was cool to kids and communicated protection and stealth to parents. To help build a new P&G product from the ground up. And that all started with a name.

Our name? Ninjamas.

Procter & Gamble developed a product that provided superior wetness protection for older kids who deal with bedwetting. It was quieter, cooler and more discreet than anything on the market which allowed kids to feel confident going to bed and safe attending sleepovers, while also ensuring they would wake up ready to take on the day.